The short answer

Boulevard is the stronger choice for a premium, complex, or multi-location operation that needs deeper marketing, integrations, and enterprise tools. Maravoa is the stronger choice for an independent professional or small one-location salon that wants a lower, predictable team price and a focused day-to-day workflow.

  • Small-team entry: Maravoa Studio is $59 per month for up to five; Boulevard Essentials is $143 per month per location for up to five providers.
  • Larger-team entry: Maravoa Salon is $119 per month for up to ten; Boulevard Premier is currently $234 per month per location, normally $293, with unlimited professionals.
  • Price shape: Maravoa publishes one-location team bands. Boulevard publishes per-location pricing and separate usage or add-on costs.

Compare the operational shape first

Boulevard's public pricing page lists Essentials at $143 per month per location for up to five providers, with 250 free texts and 1,000 email blasts. Premier is currently listed at $234 per month per location for new customers, normally $293, with unlimited professionals. Prestige is currently $328, normally $410. Boulevard labels the promotion limited-time and new-customer-only. Boulevard's official pricing page was checked September 14, 2026.

Maravoa Studio is $59 per month for up to five working professionals at one location. Salon is $119 per month for up to ten, including front desk accounts, service commission, and the owner dashboard. A small team can see the entire team subscription without calculating a separate calendar or provider line.

Price the extras that change the total

Boulevard's pricing page says messages and text marketing are paid based on texts sent and received beyond the plan allowance. It lists Forms starting at $65 per month per location and QuickBooks at $45 per month per location. Those features can be valuable to the right business, but they materially change the monthly total.

The same page is not a contract. A buyer should ask Boulevard for the current payment-processing terms, hardware requirements, renewal and cancellation terms, data-export scope, and any usage charges in writing before signing. The page's lack of a stated term is not proof of any particular contract length.

Where Boulevard is better

Boulevard is the better fit when a business needs a premium operations platform. Its published product surface includes advanced scheduling, client profiles, payments, forms and charts, integrations, APIs, messaging, memberships, marketing, reporting, multi-location, franchise, and enterprise paths. A business with many locations, deeper permissions, clinical workflows, high campaign volume, or a complex front desk may use that depth.

Where Maravoa is better

Maravoa is designed for a smaller team that wants one clear operational record. It brings booking, recurring appointments, client records, color history, two-way client texting, checkout, inventory, income and expense tools, gift cards, and reports into one smaller surface.

It also recognizes that teams can include independent professionals. A salon owner can invite a professional into a sponsored seat while the professional's clients, color history, appointments, and revenue records remain attached to that professional's account.

A decision test for a five-person salon

Ask the team to walk through a normal busy day: a new booking, a color formula lookup, a cancellation, a payment, a rebooking, and an owner report. Then list the specific advanced functions the operation will use in the next 90 days. If the list includes multi-location reporting, sophisticated marketing, integrations, or clinical tools, Boulevard may earn its higher cost. If the list is the everyday salon sequence, Maravoa's smaller team plan may fit more closely.

Verify before choosing

Confirm Boulevard's current plan and add-on prices, including the end date and terms of any promotion. Review Maravoa pricing, features, and a day with Maravoa for salon owners before deciding.