The short answer
- Choose Maravoa if you run an independent practice or a small salon team and want flat, predictable pricing with portable professional records and salon-specific chair workflows.
- Choose Boulevard if your business needs deeper front-desk operations, sophisticated marketing, multi-location controls, medspa support, or a larger payments and reporting platform.
- Price check: Maravoa's team plans start at $59/month for up to five working professionals. Boulevard Essentials was advertised at a promotional $140/month per location when verified Jul 23, 2026.
- Important tradeoff: Boulevard costs more, but that price buys operational depth Maravoa does not currently match.
The detailed comparison below separates individual and team pricing, included message volume, payments, contracts, and multi-location capabilities.
How Maravoa and Boulevard differ
Maravoa and Boulevard are built for different operating scales. Maravoa serves independent professionals and small salon teams with a short individual ladder and flat team bands. Boulevard serves salons, spas, and medspas that need deeper front-desk, marketing, payment, reporting, and multi-location infrastructure. The clearest comparison starts with a five- or ten-person team, while recognizing that Boulevard's higher price buys real operational depth. Prices below are US prices verified in July 2026.
Pricing for a team
Boulevard prices each location by plan. Maravoa uses flat bands for one location.
Maravoa Studio — $59/month
One location with up to five working professionals. Team access is included, so invited professionals do not each pay a second Maravoa subscription. Studio includes the Solo tools plus a master scheduling view, team access, and stylist invitations.
Boulevard Essentials — $140/month per location during its current new-customer promotion
Boulevard lists Essentials for up to five professionals at a limited-time summer price for new customers of $140/month per location, normally $176. It includes 100 texts, 500 email blasts, and 25 GB of storage. Boulevard describes this tier as serving small teams with simpler operations.
Maravoa Salon — $119/month
One location with up to ten working professionals. It adds a front-desk role and priority support. Teams above ten contact Maravoa for assisted pricing.
Boulevard Premier — $234/month per location during its current new-customer promotion
Boulevard lists Premier at a limited-time summer price for new customers of $234/month per location, normally $293. It supports unlimited professionals and includes 250 texts, 1,000 email blasts, and 50 GB of storage. Boulevard positions it for growing businesses with more complex booking, staff, and operational needs.
Boulevard Prestige is $328/month per location for new customers during the promotion, normally $410. It adds bundled Forms, 2,500 texts, 10,000 email blasts, and 100 GB of storage. Enterprise pricing is quote-based.
These are different products for different buyers. A small team that needs straightforward booking, client records, checkout, and reporting may not need Boulevard's depth. A complex or multi-location operation may find the additional controls worth the difference.
Pricing for one professional
Maravoa prices an individual by how they sign up, not by where they work:
- Owner-sponsored professional: $0 to the professional. A Maravoa salon owner invites them and the salon's team plan covers access.
- Stylist: $19/month for a self-signed account. A dedicated texting number is an optional $2/month add-on.
- Solo: $29/month. Texting is included with booking, recurring appointments, client management, per-client color cards that keep each formula, developer, processing time, technique notes, and before-and-after photos on a color history timeline, payments and checkout, reports, gift cards, inventory, income and expense tools, and tax-ready exports.
Solo adds inventory, income and expense management, gift cards, retail checkout, and broader reporting beyond Stylist.
Boulevard does not publish a solo-specialist plan. Its lowest published Salon & Spa tier is Essentials for up to five professionals, normally $176/month per location and currently $140 on a new-customer promotion. That is a shape difference, not a defect: Boulevard's entry product is built for a staffed operation with front-desk and business-management needs.
Texting and marketing
Maravoa includes texting on Solo at $29/month. A self-signed Stylist account is $19/month with an optional dedicated number for $2/month. An owner-invited professional can use a sponsored seat at $0 to them.
Boulevard includes plan-based text allowances: 100 on Essentials, 250 on Premier, and 2,500 on Prestige. Its pricing page says Messages and Text Marketing cover text marketing, two-way texting, and appointment notifications with no setup cost, then charge based on texts sent and received. It does not publish the metered text price on that page.
Boulevard also publishes free email-blast allowances by tier, then charges $0.01 per email. Automated campaigns are described as free to send with payment based on results.
For a small team that mainly needs operational client texting, Maravoa's flat subscription is simpler. For a business that wants segmented audiences, branded email blasts, automated campaigns, and a larger marketing operation inside its salon system, Boulevard has the broader toolset.
Payments and money
Both platforms have card-processing costs separate from the software subscription. Compare complete processing and hardware quotes for the business's real transaction mix rather than itemizing only one side.
Boulevard requires its integrated Duo point-of-sale hardware to process payments. Its pricing page describes deposits, two-business-day funding, dispute tools, volume-based rate discussions, and Boulevard Offset. Maravoa connects checkout to the salon or professional's own Stripe account and ledger.
Boulevard is stronger when a staffed front desk needs a dedicated integrated terminal, dispute workflow, membership billing, and centralized payment reporting. Maravoa is designed for a lighter-weight operation and for keeping an independent professional's payout account and business records attached to them.
Portability and contracts
Maravoa keeps a professional's client history attached to their account, supports client and tax-ready CSV exports, and does not require a long-term software contract on the individual plans.
Boulevard's support center documents CSV export of the client list, including client names, mobile numbers, and email addresses. Reports and summaries can also be exported to CSV or Excel, with summaries additionally available as PDF.
Boulevard's public pricing page does not state the subscription commitment, renewal, cancellation deadline, or early-termination terms for the salon software. A buyer should have Boulevard put those terms, the post-cancellation access window, and the complete export scope in the order form before signing. The absence of public terms is not evidence of a particular contract length.
What you'd actually pay
Here are team-led examples using published July 2026 software prices. Card processing, Boulevard hardware, metered messages beyond the included allowance, and optional add-ons are excluded from both sides.
Five working professionals: Maravoa Studio — $59/month
One location with up to five working professionals, master scheduling, team access, stylist invitations, booking, recurring appointments, client records, per-client color cards with before-and-after photos, texting, checkout, inventory, income and expense tools, reporting, gift cards, and retail checkout.
Five professionals: Boulevard Essentials — $176/month per location
Essentials is normally $176/month per location; a limited-time summer promotion currently brings it to $140 for new customers. It covers up to five professionals and includes Boulevard's scheduling, front-desk and client-management foundation, 100 texts, 500 email blasts, and 25 GB of storage. Required Duo payment hardware and processing are separate.
Ten working professionals: Maravoa Salon — $119/month
One location with up to ten working professionals, the Studio toolset, a front-desk role, and priority support.
Ten professionals: Boulevard Premier — $293/month per location
Premier is normally $293/month per location; the current summer promotion brings it to $234 for new customers. Premier supports unlimited professionals and adds deeper tools for complex booking, staff, and operations, plus 250 texts, 1,000 email blasts, and 50 GB of storage.
Maravoa is less expensive in both examples. Boulevard is also the deeper system. The right comparison is whether that operation will use Boulevard's more advanced scheduling, marketing, payments, reporting, permissions, integrations, and multi-location capabilities enough to justify the additional cost.
Built for the Chair
Built with working stylists to make your Tuesday at 2 p.m. easier.
Maravoa is shaped around the work at the chair, and around who owns it.
- The portable book. A professional's clients, color history, and revenue records belong to them: an owner-invited professional works on a $0 sponsored seat inside a Maravoa salon, priced by how they sign up rather than where they work, and their book stays theirs.
- Color card timeline. Every client has a color card that keeps the formula, developer, processing time, technique notes, and before-and-after photos on one color history timeline.
- Recurring appointments in seconds. A standing appointment can be set to repeat, so a regular's future visits are scheduled together.
- Rebooking at checkout. Checkout prompts booking the client's next appointment in the same motion as taking payment.
- Texting included. Two-way client texting is included in the price, with a dedicated per-salon number.
- Owner money tools. A month-close profit-and-loss view in plain language, and refunds that can be undone.
Where Boulevard is better
Boulevard is the stronger product for complex, premium, or multi-location operations that need more control than a small-team platform provides.
- Front-desk and payment infrastructure: Boulevard publishes an integrated Duo terminal and iPad app, deposits, dispute management, membership billing, transaction reports, and centralized payout reconciliation.
- Marketing operations: it combines audiences, text and email blasts, automated campaigns, client consent management, and plan-based communication allowances.
- Advanced reporting: Boulevard offers customizable reports, drill-downs, saved templates, granular data access, and CSV or Excel exports. Multi-location summaries can be viewed by location and exported.
- Permissions and organization: its support center documents granular permission groups for client data, reports, marketing, and other operational areas, which matters in larger staffed businesses.
- Multi-location and enterprise depth: Boulevard publishes APIs, enterprise integrations, location-level management, and an Enterprise consultation path for large complex operations.
- Clinical and premium-service tools: Prestige bundles Forms, and Boulevard also offers Forms and Charts, ePrescribe, higher storage allowances, data-security controls, and medspa-specific capabilities.
A salon with multiple locations, a dedicated front desk, complex permissions, high marketing volume, or custom integration needs may reasonably choose Boulevard. Maravoa's advantage is a much smaller and more predictable price shape for independent professionals and teams of up to ten.
Common questions
Why does this comparison lead with teams?
The published numbers make the team shape clearest. Maravoa Studio is $59 for up to five working professionals, while Boulevard Essentials is normally $176 per location for up to five (currently $140 on a new-customer promotion). Maravoa Salon is $119 for up to ten; Boulevard Premier is normally $293 per location (currently $234 for new customers), with unlimited professionals and substantially deeper operations features.
Is Boulevard simply overpriced?
No. Boulevard targets a more complex operation and publishes deeper front-desk, payments, marketing, reporting, permissions, integration, multi-location, and clinical capabilities. A small team may not need those tools; a larger or premium operation may find them worth the price.
What are Maravoa's individual paths?
An owner-invited sponsored professional pays $0 for their seat inside a Maravoa salon. A professional signing up independently can choose Stylist at $19/month and add a dedicated texting number for $2/month. A one-person shop can choose Solo at $29/month with texting plus inventory, money, gift-card, retail, and broader reporting tools.
Does Boulevard publish every cost?
No. Its pricing page publishes normal subscription prices and current new-customer promotional prices for Essentials, Premier, and Prestige, but Enterprise is quote-based. Duo hardware, processing, metered texting beyond plan allowances, and some add-ons require separate pricing. Boulevard publishes Forms from $65/month per location and QuickBooks at $45/month per location.
Which product is better for multiple locations?
Boulevard has the stronger published multi-location and enterprise story, including APIs, integrations, centralized reporting, granular permissions, and a bespoke Enterprise plan. Maravoa's published team bands cover one location and are aimed at smaller operations.