The short answer

Maravoa publishes this comparison and offers salon software. GlossGenius may fit a beauty business that wants an all-in-one, client-facing package with a custom booking website, bundled notifications, and a flat published processing rate. Vagaro may fit a business that wants a broader wellness platform whose base subscription can scale by bookable calendar and add-ons. The two products should be tested against the workflows and terms that apply to the specific business.

  • GlossGenius starts at $28 monthly or $24 per month billed annually. Its Gold plan is $56 monthly or $48 per month billed annually.
  • Vagaro's U.S. base is currently $23.99 per month for a limited time. It includes one calendar, then adds employee calendars at $10 per month each through seven licenses.
  • Their price shapes differ: GlossGenius publishes business tiers; Vagaro combines a base subscription, calendars, and selected paid features.

Start with the way each product adds cost

GlossGenius lists Standard at $28 monthly or $24 per month billed annually. Gold is $56 monthly or $48 per month billed annually and includes forms and waivers, Google Booking and Reviews, an automated waitlist, time tracking, and resource management. Platinum is $168 monthly or $148 per month billed annually for established teams 10 and above. The pricing page says every plan includes a custom booking website, unlimited client notifications, and a flat 2.6% payment-processing rate. GlossGenius's official pricing page was checked September 14, 2026.

Vagaro's U.S. base subscription is currently listed at $23.99 per month for a limited time and includes one calendar. Each added employee calendar is $10 per month through seven licenses. Vagaro also prices many premium capabilities separately, including Forms at $10 per month, MySite at $20 per month, and Text Messaging plans beginning at $20 per month for 1,000 credits. Vagaro's official pricing and premium features page was checked September 14, 2026.

The useful calculation is therefore different. With GlossGenius, compare the subscription tier that unlocks the needed team tools. With Vagaro, write out the base, calendars, messages, and add-ons. Neither headline price answers the whole question.

A worked five-person example

For five bookable calendars, Vagaro's published calendar total starts at $63.99 per month before add-ons: the $23.99 promotional base plus four additional calendars at $10 each. If the business needs paid text messaging, forms, a website, or other premium features, add those current prices separately.

GlossGenius Gold is $56 monthly or $48 per month when billed annually. GlossGenius says Gold is for businesses up to nine staff. The business should verify which exact team functions, message allowances, and payment options apply to its account before treating the two configurations as equivalent.

Texting, marketing, and payments

GlossGenius lists unlimited client notifications and email and text marketing on Standard, while its price comparison distinguishes tier-specific advanced functionality. Vagaro sells text plans by credits. A business that sends marketing messages should ask both vendors about included messages, the definition of a billable message, credit renewal, overage price, and whether replies count. Those answers change the monthly total.

GlossGenius publishes a flat 2.6% rate and says there are no Tap to Pay, card-on-file, or manual-entry fees. Vagaro publishes rates that vary with merchant classification and payment method. A buyer should model each using last month's actual card volume, payment mix, and expected hardware use rather than multiplying one headline rate by all revenue.

Where GlossGenius is better

GlossGenius may fit an owner who wants a polished client-facing booking site, a flat published processing rate, and a bundled beauty-business package. Gold and Platinum publish a tiered path for forms, waitlists, time tracking, resources, commissions, goals, and analytics.

Where Vagaro is better

Vagaro may fit a business that wants its software configuration to grow calendar by calendar and wants a wider published ecosystem of marketplace, branded-app, website, classes, memberships, payroll, APIs, and other add-ons. A business with specialized needs may prefer being able to add only the modules it will use.

Where Maravoa may fit

Maravoa may fit an independent professional or small one-location team that wants a focused salon workflow and a client book designed to stay with the professional. Its paths are published by business shape: Stylist is $19 per month for a self-signed professional, Solo is $29 for a one-person shop, Studio is $59 for up to five working professionals, and Salon is $119 for up to ten. Solo, Studio, and Salon include texting; an independent Stylist can turn texting on for $2 per month through My Profile. Review Maravoa pricing, feature details, and the relevant day for stylists, solo owners, or salon owners.

Verify before choosing

Ask each vendor for the exact price of the selected subscription, calendars or staff, messages, processor, hardware, data export, and cancellation terms. Then test the booking experience and the day-end workflow with the staff who will use it. Confirm current pricing at GlossGenius and Vagaro before making a decision.